Nothing sits.
Gablelight's program for builders carrying spec inventory: search and social ads, retargeting, listing upkeep on the portals that fit your market, CRM setup with follow-up by text and email, and weekly reporting, coordinated with your sales team.
Book a 15-minute callWho it's for
Owner-operated custom and production home builders completing roughly 5 to 50 homes a year, carrying spec inventory or launching communities, anywhere in the United States. A spec that sits costs interest every month; Spec Sold is built to keep that from happening.
What's included
- Search and social ads on Google and Meta, plus Microsoft Ads where search volume in your market justifies it
- Retargeting
- Listing management on the new-home portals that fit your market, such as Zillow, Realtor.com, NewHomeSource and Homes.com, with listing feeds wherever a portal accepts them
- CRM setup, with follow-up by text and email and nurture sequences for every lead
- Lead capture: forms, chat, call tracking and appointment booking
- SEO measured by work delivered, not rankings promised: technical health, on-page work on your community, spec and plan pages, your Google Business Profile, and one article a month
- Weekly reporting, coordinated with your sales team
What's not included
- Taking sales calls or working leads to a contract. Your sales team does that.
- Ad spend and listing portal fees. You pay each platform and portal directly.
- Link-building campaigns and ranking targets in competitive metros. We quote those separately.
- Building or redesigning your website. We quote that separately.
Price
$2,500/month + $3,000 one-time setup
12-month initial term, then month to month. Ad spend is paid direct to each platform and never marked up.
Weeks one to six
- WEEK 1
Accounts set up under your ownership.
- WEEK 2
Search ads live.
- WEEK 6
Every channel in your plan live.
Ready to talk it through?
Fifteen minutes, no pitch deck. We look at what you are running now and whether Gablelight fits.
Book a 15-minute call