Services & pricing
One price. No tiers, no bundles to compare.
$2,500/month
Plus a one-time $3,000 setup fee. Initial term is 12 months, then month to month.
Ad spend is separate. You pay it directly to each platform we run for you, such as Google, Meta and the listing portals. We never handle it and never mark it up.
What's included
- Search and social ads on Google and Meta, plus Microsoft Ads where search volume in your market justifies it
- Retargeting
- Listing management on the new-home portals that fit your market, such as Zillow, Realtor.com, NewHomeSource and Homes.com, with listing feeds wherever a portal accepts them
- CRM setup, with follow-up by text and email and nurture sequences for every lead
- Lead capture: forms, chat, call tracking and appointment booking
- SEO measured by work delivered, not rankings promised: technical health, on-page work on your community, spec and plan pages, your Google Business Profile, and one article a month
- Weekly reporting, coordinated with your sales team
What's not included
- Taking sales calls or working leads to a contract. Your sales team does that.
- Ad spend and listing portal fees. You pay each platform and portal directly.
- Link-building campaigns and ranking targets in competitive metros. We quote those separately.
- Building or redesigning your website. We quote that separately.
Questions about pricing
Do you take a percentage of our home sales?
No. One flat monthly fee, no commission on your sales, and ad spend goes straight from you to each platform.
Is ad spend included in the $2,500?
No. You pay each platform directly, and it is never marked up.
How long is the commitment?
A 12-month initial term, then month to month.
What should I budget for ads?
We recommend a starting budget on the walkthrough, based on your market, your inventory and what you spend now. You pay it straight to each platform, and you can change it any month.
Why a 12-month term?
The first six weeks go to setup and launch, and new home sales move with the seasons. Twelve months gives your marketing a full selling season. After that it's month to month.
Do you guarantee results?
No. We don't promise leads or rankings. What we do commit to: you own every account, your ad spend goes straight to each platform, and you see every number every week.
What happens on the 15-minute call?
You talk with Shawn, the founder. We look at what you run now, what it costs you, and whether Gablelight fits. If it fits, we book a 45-minute walkthrough. If it doesn't, we'll say so.
Ready to talk it through?
Fifteen minutes, no pitch deck. We look at what you are running now and whether Gablelight fits.
Book a 15-minute call